Section A - Adding CNAME for a subdomain
In this case your custom domain will look like
calendar.yourbusiness.com
Log in to your Cloudflare dashboard and select the site
Go to DNS -> Record
Click on Add record
Select CNAME as the Type
Add Name and Target
Disable Proxy status and enable Flatten
Click Save
For more information refer official documentation
Section B - Adding CNAME for a root domain
In this case your custom domain will look like
yourbusiness.com
Follow the same steps mentioned above