Tracking UTM parameters

UTM parameters

UTM parameters are variants of URL parameters used by marketers to track the effectiveness of an online campaign. utm_content, utm_medium, utm_source, utm_campaign and utm_term are the variants.

An example URL with UTM parameters should look like this:

https://www.example.com/page?utm_content=textlink&utm_medium=social&utm_source=instagram&utm_campaign=summer_sale

Track UTM parameters

We can use UTM parameters in the booking form page with the help of the field codes feature in NeetoCal. Note that this field should be "hidden" so that the clients do not need to fill this field.